Jay Jeong
Founder and host, Lifeguide
Jay has spent ten years building spaces and experiences that ask people to slow down. First in Seoul's cultural venues, then as the founder of a friend who lives there, a private curation practice that has hosted over two hundred bespoke itineraries and more than fifty full-care concierge engagements across Korea.
Lifeguide is not a departure from that work. It is its deepening. The same instincts that made one-day itineraries feel precise now hold a seven-day experience — from the clarity of Seoul, through the stillness of Geumseonsa, into the slow power of fermentation at Ojina.